ATM15's "Live At The Jazzlab"

ATM15, a Melbourne-based jazz big band reached out to me to once again work on their new 3-part album: “Live At The Jazzlab”. I had lots of fun listening to the tracks and transforming their complex texture into visuals. Being a 3-part release, I decided to play with a theme that will tie across 3 different CDs while having their own individual character that represents each different volume.

Beside preparing the album design for print, the client has also requested some digital and social media exports for online usage.

Kolour In The Park

Kolour In The Park is an international music festival that is held each year in Bangkok, Thailand. The client was seeking a branding refresh of their festival for Kolour In The Park 2020.

Using KITP’s existing branding as a base – the new branding integrates a new colour palette paired with unique shapes for a fresh, trendy look.

Responsibilities:
• Design the new branding, from concepts to final artworks.
• Design promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
• Design additional promotional items like posters, social banners & printed festival collaterals.

Caroline's Apple Cider Vinegar

Caroline’s (formerly known as Applelachia) is a healthy drink company based in Melbourne, Australia – specialising in apple cider vinegar-based products. For their new flavoured Apple Cider Vinegar drinks launch, the Client has reached out for some rebranding and label design work. They wanted something colourful, bold and playful that will appeal to a broad audience age range.

The chosen direction highlights the Apple Cider Vinegar ingredient by having an apple shape as the main design element 🍎 In the back, we have a hand-drawn infographic illustration featuring the drink-making process and the story behind Caroline’s. To complete, each of the drink flavours has its own colour palette: Yuzu Cola, Yuzu Ginger, Passionfruit, Blackcurrant and Raspberry Fingerlime.

The Client wanted to explore a few different label concepts before arriving at the final design. The directions were more illustrative and ingredient-focused, while sampling different illustration styles. These earlier concepts follows the original information hierarchy with more text involved.

Picnic In The Parklands

Poster Artwork for Picnic In The Parklands, an Australian music festival scheduled in Melbourne, 2021.

The client wanted an Australiana themed artwork with native plants and animals, which was super fun to illustrate. The character designs have a friendly vibe in order to appeal to an all-ages audience. We also went with a minimal, trendy design look with a limited colour palette in order for the artwork to pop.

Social Media

A compilation of past social campaigns I’ve worked on over the years. For most of my social clients, I’m also in charged of handling their social accounts including Facebook and Instagram. My main responsibilities include everything from social strategy, content planning, scheduling, caption writing, content design & animation and all the way to social reports.

I’ve worked with various clients from various industries such as:

Hospitality clients
Deliveroo
Oriental Teahouse
Zhou Zhou
Lord Of The Fries
Bay City Burrito
District 3429
Can Tho Kitchen Bar

Retail & Agency clients
Jumbla
Jumbla Academy
Lumeo
Niika
Step Ahead Shoes
Dreamboat
Silver Lane Studio
Milkman

Music clients
Beyond The Valley
Ability Fest
Wildlands
Phone Down
Grapevines
Kolour In The Park
Pleasure Garden
The Push
Lark Music
Kaiit, Sex On Toast
Au Dré, Essie Holt

Phone Down Fest

Responsibilities:
• Design and illustrate the branding for both festivals, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
• Design additional promotional items like posters, ad banners, printed festival collaterals.

Phone Down is a Brisbane-based, Australian music festival created by Point Blank Group. The brief was to capture a
fun cityscape with a minimal and colourful gradient look.
In addition to the printed poster, a series of still and animated
digital assets were created for social media promotion and ticket sales.

Oriental Teahouse

Oriental Teahouse is a well-known Asian teahouse and modern Chinese restaurant based in South Yarra, Melbourne. From their many years of experience, Oriental Teahouse places great importance on having a great brand and social media presence as the key for a successful business.

Responsibilities:
• Handle and manage Oriental Teahouse’s social accounts on Facebook & Instagram.
• Create social media content and schedule monthly social content plans.
• Design additional promotional items like EDMs, posters, website banners, print collaterals.
• Copywriting, account engagement, community management.

Jumbla, Jumbla Academy & Lumeo

Jumbla is an award-wining animation and motion graphics studio based in South Melbourne – where I came on as Lead Digital Designer as a part of their Marketing team.
Under Jumbla, we also handled marketing and content design for Jumbla Academy, our studio-based educational centre and Lumeo, our sister animation company.

Responsibilities:
• Assisting in handling all social accounts on Facebook, Instagram, Linkedin and Behance.
• Create all promotional social and digital content in still and animated formats.
• Design additional promotional items like EDMs, posters, web banners, print collaterals.
• Overlooking and maintaining their websites by designing new pages and its content.
• Assist with monthly social content plans scheduling, community management, Jumbla Academy event assistant.

Beyond The Valley & Wildlands

Beyond The Valley & Wildlands are two out of many music festivals that I’ve had the pleasure of working with over the years. In these projects, I was heavily involved in not just the festival branding but all the way up to social media design – as social content rollouts and printed collaterals were big chunks of the project.

Phone Down

Phone Down is a Brisbane-based, Australian music festival created by Point Blank Group. The brief was to capture a fun cityscape with a minimal and colourful gradient look.

In addition to the printed poster, a series of still and animated digital assets were created for social media promotion and ticket sales.

Beyond The Valley

Beyond The Valley is a well-known Australian music festival that is held each year in Melbourne, Australia. The brief was to create a fun illustrated look inspired by florals and lush plants for their festival in 2018.

In addition, we also created a series of festival collaterals including but not limited to tickets, business card, information booklet and poster. Online & digital collaterals were also create for social media promotion.

Responsibilities:
• Design and illustrate the branding, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
• Design additional promotional items like posters, ad banners, printed festival collaterals.
• Assisting in designing, updating and maintaining their websites.

Wildlands

Wildlands were one of many music festivals that I’ve had the pleasure of working with over the years. In these projects, I was heavily involved in not just the festival branding, but also in all aspects of social media design – including social content rollouts and printed collaterals, which were significant components of the project.

ORES Series

International creative agency ORES approached me recently to create a series of minimal illustrations for their latest client, a fragrance company.

The series is to be used as part of their Customer Journey, accompanied their online survey across several digital campaigns.

The client wanted the series to closely follow Malika Favre’s style - emphasising on the high contrast design with a minimal style and limited colour palette.

The campaign follows the Customer Journey of both Female and Male genders, by adjusting the illustrations slightly based on their gender, personalities & hobbies.

Step Ahead

Occasionally, you’ll get a job that requires you to be in front of the camera AND behind the scene. This was Step Ahead for me.

Step Ahead is a long-running family business dedicated to providing sleek Spanish and Italian footwear for comfortable, every day use. They were looking for social media manager to handle handling their social accounts on Facebook and Instagram.

Photography & art direction by Yelena Galstyan

I was in charged with handling Step Ahead’s social accounts on Facebook and Instagram. My main responsibilities were: designing social contents, EDMs, website banners as well as running ads and monitor campaigns.

We wanted a clean, fun and fashionable look across the design collaterals - something that everyone can relate too. Capturing that there is a pair of shoes for everyone, in every scenario. Whether you’re a working mum, a corporate worker or someone with a busy lifestyle but don’t want to compromise on style.

Digital presence was crucial for Step Ahead, as a majority of their income comes through their online store. With the rise of social influencers and Instagram, it only made sense that we target these popular trends to stay ahead – with the combination of stylish photography and clean, fun design.

Au Dré

I was tasked with creating a new branding for Au Dre's new EP launch, as well as designing a launch poster for their gig with DX Heaven at The Gasometer.

As a reflection of their new album ( a mix of synth-pop, funk / soul + 90s sound ), the design is fun and youthful - compliments with pastel colour choices and hand-drawn typography.

If you wish to check out Au Dré - head to their Facebook or their SoundCloud page for more details.

Animation Showreel

Here's my animation showreel produced as part of our final assignment at Jumbla Academy.

Music credits: Ride Away - Om Unit, Machinedrum, Dream Continuum.
Music editing: Gareth Thomson

Battle Of The Band

The Push, a Victorian non-profit youth music organisation approached me to create an identity for Battle Of The Bands, a competition that gives new and upcoming band a chance to showcase their talents.

I went with a youthful design that is bold, fun and minimal - ensuring to create excitement amongst the audience. Also making sure that it is contemporary enough to not exclude other age groups from attending.

If you wish to check out The Push for upcoming events - head to their Facebook or their Instagram.

Art Of Fresh

Art of Fresh is a four-day hip-hop camp developed for young people engaged with the Mirabel Foundation, which supports children living in kinship care. The Push approached me to design a promotional poster & CD that will illustrate the hip hop influence of the program.

If you wish to check out The Push for upcoming events - head to their Facebook or their Instagram.

Inspired by urban aesthetics such as fun, vibrant colours and shapes - I wanted to design something that will excite and capture the attention of interested participants.

Hand-drawn typography demonstrates a sense of child-like playfulness, which is the target audience of the project.

Geddes Lane

Geddes Lane Ballroom, an upcoming Melbourne’s music venue contacted me for a poster design of their new regular music night. This was also later used for social media promotion.

They wanted an illustration that represents the physical building and venue space. I decided to run with colourful, fun colours and simple illustration style for a modern & friendly look.

Animation by @slowya.roll

Oriental Teahouse

The Brief

Oriental Teahouse is a well-known Asian teahouse and modern Chinese restaurant based in South Yarra, Melbourne. From their many years of experience, Oriental Teahouse places great importance on having a great brand and social media presence as the key for a successful business.

Project Tasks

• Handle and manage Oriental Teahouse’s social accounts on Facebook & Instagram
• Create social media content and schedule monthly content plans
• Design additional promotional items like EDMs, posters, website banners, print collaterals
• Copywriting, account engagement, community management

Valentine’s Day Dating Game

One of the most successful campaigns was our Date Night Dinner Game launch, designed to celebrate Valentine’s Day.
The campaign invites diners to participate in an interactive, fun dining experience - with the goals of upping sales and socials engagement, as well as targeting a new customer base.

I was in charge of directing the entire campaign from its conceptual stage to completion.
This includes anything from strategy, concepts to execution of the final design.

For most of my social media clients, I’m also responsible for managing their social media accounts, including Facebook and Instagram. Everything from social content planning, scheduling, caption writing, social content design to marketing reports. Occasionally, website or app redesign tasks are thrown in the mix as well.

Milky Beats

Milky Beats is a boutique touring services that specialises in music festival tours.

Featured

Beside preparing the album design for print, the client has also requested some digital and social media exports for online usage.

The Client wanted to explore a few different label concepts before arriving at the final design. The directions were more illustrative and ingredient-focused, while sampling different illustration styles. These earlier concepts follows the original information hierarchy with more text involved.

Phone Down Fest

Oriental Teahouse

Jumbla, Jumbla Academy & Lumeo

Beyond The Valley & Wildlands

International creative agency ORES approached me recently to create a series of minimal illustrations for their latest client, a fragrance company.

The series is to be used as part of their Customer Journey, accompanied their online survey across several digital campaigns.

The client wanted the series to closely follow Malika Favre’s style - emphasising on the high contrast design with a minimal style and limited colour palette.

The campaign follows the Customer Journey of both Female and Male genders, by adjusting the illustrations slightly based on their gender, personalities & hobbies.

I was tasked with creating a new branding for Au Dre's new EP launch, as well as designing a launch poster for their gig with DX Heaven at The Gasometer.

As a reflection of their new album ( a mix of synth-pop, funk / soul + 90s sound ), the design is fun and youthful - compliments with pastel colour choices and hand-drawn typography.

If you wish to check out Au Dré - head to their Facebook or their SoundCloud page for more details.

Here's my animation showreel produced as part of our final assignment at Jumbla Academy.

Music credits: Ride Away - Om Unit, Machinedrum, Dream Continuum.Music editing: Gareth Thomson

The Push, a Victorian non-profit youth music organisation approached me to create an identity for Battle Of The Bands, a competition that gives new and upcoming band a chance to showcase their talents.

I went with a youthful design that is bold, fun and minimal - ensuring to create excitement amongst the audience. Also making sure that it is contemporary enough to not exclude other age groups from attending.

If you wish to check out The Push for upcoming events - head to their Facebook or their Instagram.

Art of Fresh is a four-day hip-hop camp developed for young people engaged with the Mirabel Foundation, which supports children living in kinship care. The Push approached me to design a promotional poster & CD that will illustrate the hip hop influence of the program.

If you wish to check out The Push for upcoming events - head to their Facebook or their Instagram.

Inspired by urban aesthetics such as fun, vibrant colours and shapes - I wanted to design something that will excite and capture the attention of interested participants.

Hand-drawn typography demonstrates a sense of child-like playfulness, which is the target audience of the project.

Geddes Lane Ballroom, an upcoming Melbourne’s music venue contacted me for a poster design of their new regular music night. This was also later used for social media promotion.

They wanted an illustration that represents the physical building and venue space. I decided to run with colourful, fun colours and simple illustration style for a modern & friendly look. Animation by @slowya.roll

Milky Beats is a boutique touring services that specialises in music festival tours.

The client wanted something trendy and bold, that will be appealing to their target audience while still retaining their professional & premium look.

Music credits: Ride Away - Om Unit, Machinedrum, Dream Continuum.
Music editing: Gareth Thomson

They wanted an illustration that represents the physical building and venue space. I decided to run with colourful, fun colours and simple illustration style for a modern & friendly look.

Animation by @slowya.roll