International creative agency ORES approached me recently to create a series of minimal illustrations for their latest client, a fragrance company.
The series is to be used as part of their Customer Journey, accompanied their online survey across several digital campaigns.
The client wanted the series to closely follow Malika Favre’s style - emphasising on the high contrast design with a minimal style and limited colour palette.
The campaign follows the Customer Journey of both Female and Male genders, by adjusting the illustrations slightly based on their gender, personalities & hobbies.
