Occasionally, you’ll get a job that requires you to be in front of the camera AND behind the scene. This was Step Ahead for me.
Step Ahead is a long-running family business dedicated to providing sleek Spanish and Italian footwear for comfortable, every day use. They were looking for social media manager to handle handling their social accounts on Facebook and Instagram.
Photography & art direction by Yelena Galstyan
I was in charged with handling Step Ahead’s social accounts on Facebook and Instagram. My main responsibilities were: designing social contents, EDMs, website banners as well as running ads and monitor campaigns.
We wanted a clean, fun and fashionable look across the design collaterals - something that everyone can relate too. Capturing that there is a pair of shoes for everyone, in every scenario. Whether you’re a working mum, a corporate worker or someone with a busy lifestyle but don’t want to compromise on style.
Digital presence was crucial for Step Ahead, as a majority of their income comes through their online store. With the rise of social influencers and Instagram, it only made sense that we target these popular trends to stay ahead – with the combination of stylish photography and clean, fun design.
