Caroline's Apple Cider Vinegar

Caroline’s (formerly known as Applelachia) is a healthy drink company based in Melbourne, Australia – specialising in apple cider vinegar-based products. For their new flavoured Apple Cider Vinegar drinks launch, the Client has reached out for some rebranding and label design work. They wanted something colourful, bold and playful that will appeal to a broad audience age range.

The chosen direction highlights the Apple Cider Vinegar ingredient by having an apple shape as the main design element 🍎 In the back, we have a hand-drawn infographic illustration featuring the drink-making process and the story behind Caroline’s. To complete, each of the drink flavours has its own colour palette: Yuzu Cola, Yuzu Ginger, Passionfruit, Blackcurrant and Raspberry Fingerlime.

The Client wanted to explore a few different label concepts before arriving at the final design. The directions were more illustrative and ingredient-focused, while sampling different illustration styles. These earlier concepts follows the original information hierarchy with more text involved.