Social Media
A compilation of past social campaigns I’ve worked on over the years. For most of my social clients, I’m also in charged of handling their social accounts including Facebook and Instagram. My main responsibilities include everything from social strategy, content planning, scheduling, caption writing, content design & animation and all the way to social reports.
I’ve worked with various clients from various industries such as:
Hospitality clients
Deliveroo
Oriental Teahouse
Zhou Zhou
Lord Of The Fries
Bay City Burrito
District 3429
Can Tho Kitchen Bar
Retail & Agency clients
Jumbla
Jumbla Academy
Lumeo
Niika
Step Ahead Shoes
Dreamboat
Silver Lane Studio
Milkman
Music clients
Beyond The Valley
Ability Fest
Wildlands
Phone Down
Grapevines
Kolour In The Park
Pleasure Garden
The Push
Lark Music
Kaiit, Sex On Toast
Au Dré, Essie Holt
Phone Down Fest
Responsibilities:
• Design and illustrate the branding for both festivals, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
• Design additional promotional items like posters, ad banners, printed festival collaterals.
Phone Down is a Brisbane-based, Australian music festival created by Point Blank Group. The brief was to capture a
fun cityscape with a minimal and colourful gradient look.
In addition to the printed poster, a series of still and animated
digital assets were created for social media promotion and ticket sales.
Oriental Teahouse
Oriental Teahouse is a well-known Asian teahouse and modern Chinese restaurant based in South Yarra, Melbourne. From their many years of experience, Oriental Teahouse places great importance on having a great brand and social media presence as the key for a successful business.
Responsibilities:
• Handle and manage Oriental Teahouse’s social accounts on Facebook & Instagram.
• Create social media content and schedule monthly social content plans.
• Design additional promotional items like EDMs, posters, website banners, print collaterals.
• Copywriting, account engagement, community management.
Jumbla, Jumbla Academy & Lumeo
Jumbla is an award-wining animation and motion graphics studio based in South Melbourne – where I came on as Lead Digital Designer as a part of their Marketing team.
Under Jumbla, we also handled marketing and content design for Jumbla Academy, our studio-based educational centre and Lumeo, our sister animation company.
Responsibilities:
• Assisting in handling all social accounts on Facebook, Instagram, Linkedin and Behance.
• Create all promotional social and digital content in still and animated formats.
• Design additional promotional items like EDMs, posters, web banners, print collaterals.
• Overlooking and maintaining their websites by designing new pages and its content.
• Assist with monthly social content plans scheduling, community management, Jumbla Academy event assistant.
Beyond The Valley & Wildlands
Beyond The Valley & Wildlands are two out of many music festivals that I’ve had the pleasure of working with over the years. In these projects, I was heavily involved in not just the festival branding but all the way up to social media design – as social content rollouts and printed collaterals were big chunks of the project.
Responsibilities:
• Design and illustrate the branding for both festivals, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
• Design additional promotional items like posters, ad banners, printed festival collaterals.
• Assisting in designing, updating and maintaining their websites.
Phone Down
Phone Down is a Brisbane-based, Australian music festival created by Point Blank Group. The brief was to capture a fun cityscape with a minimal and colourful gradient look.
In addition to the printed poster, a series of still and animated digital assets were created for social media promotion and ticket sales.
Responsibilities:
• Design and illustrate the branding, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
Step Ahead
Occasionally, you’ll get a job that requires you to be in front of the camera AND behind the scene. This was Step Ahead for me.
Step Ahead is a long-running family business dedicated to providing sleek Spanish and Italian footwear for comfortable, every day use. They were looking for social media manager to handle handling their social accounts on Facebook and Instagram.
Photography & art direction by Yelena Galstyan
I was in charged with handling Step Ahead’s social accounts on Facebook and Instagram. My main responsibilities were: designing social contents, EDMs, website banners as well as running ads and monitor campaigns.
We wanted a clean, fun and fashionable look across the design collaterals - something that everyone can relate too. Capturing that there is a pair of shoes for everyone, in every scenario. Whether you’re a working mum, a corporate worker or someone with a busy lifestyle but don’t want to compromise on style.
Digital presence was crucial for Step Ahead, as a majority of their income comes through their online store. With the rise of social influencers and Instagram, it only made sense that we target these popular trends to stay ahead – with the combination of stylish photography and clean, fun design.
Oriental Teahouse
The Brief
Oriental Teahouse is a well-known Asian teahouse and modern Chinese restaurant based in South Yarra, Melbourne. From their many years of experience, Oriental Teahouse places great importance on having a great brand and social media presence as the key for a successful business.
Project Tasks
• Handle and manage Oriental Teahouse’s social accounts on Facebook & Instagram
• Create social media content and schedule monthly content plans
• Design additional promotional items like EDMs, posters, website banners, print collaterals
• Copywriting, account engagement, community management
Valentine’s Day Dating Game
One of the most successful campaigns was our Date Night Dinner Game launch, designed to celebrate Valentine’s Day.
The campaign invites diners to participate in an interactive, fun dining experience - with the goals of upping sales and socials engagement, as well as targeting a new customer base.
I was in charged of directing the entire campaign from its conceptual stage to completion.
This includes anything from strategy, concepts to execution of the final design.
For most of my social clients, I’m also in charged of handling their social accounts including Facebook and Instagram. Everything from social content planning, scheduling, caption writing, social content design to marketing reports. Occasionally, website or app redesign tasks are thrown in the mix as well.
