ATM15's "Live At The Jazzlab"

ATM15, a Melbourne-based jazz big band reached out to me to once again work on their new 3-part album: “Live At The Jazzlab”. I had lots of fun listening to the tracks and transforming their complex texture into visuals. Being a 3-part release, I decided to play with a theme that will tie across 3 different CDs while having their own individual character that represents each different volume.

Beside preparing the album design for print, the client has also requested some digital and social media exports for online usage.

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Caroline's Apple Cider Vinegar

Caroline’s (formerly known as Applelachia) is a healthy drink company based in Melbourne, Australia – specialising in apple cider vinegar-based products. For their new flavoured Apple Cider Vinegar drinks launch, the Client has reached out for some rebranding and label design work. They wanted something colourful, bold and playful that will appeal to a broad audience age range.

The chosen direction highlights the Apple Cider Vinegar ingredient by having an apple shape as the main design element 🍎 In the back, we have a hand-drawn infographic illustration featuring the drink-making process and the story behind Caroline’s. To complete, each of the drink flavours has its own colour palette: Yuzu Cola, Yuzu Ginger, Passionfruit, Blackcurrant and Raspberry Fingerlime.

The Client wanted to explore a few different label concepts before arriving at the final design. The directions were more illustrative and ingredient-focused, while sampling different illustration styles. These earlier concepts follows the original information hierarchy with more text involved.

Picnic In The Parklands

Poster Artwork for Picnic In The Parklands, an Australian music festival scheduled in Melbourne, 2021.

The client wanted an Australiana themed artwork with native plants and animals, which was super fun to illustrate. The character designs have a friendly vibe in order to appeal to an all-ages audience. We also went with a minimal, trendy design look with a limited colour palette in order for the artwork to pop.

Phone Down

Phone Down is a Brisbane-based, Australian music festival created by Point Blank Group. The brief was to capture a fun cityscape with a minimal and colourful gradient look.

In addition to the printed poster, a series of still and animated digital assets were created for social media promotion and ticket sales.

Responsibilities:
• Design and illustrate the branding, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.

Beyond The Valley

Beyond The Valley is a well-known Australian music festival that is held each year in Melbourne, Australia. The brief was to create a fun illustrated look inspired by florals and lush plants for their festival in 2018.

In addition, we also created a series of festival collaterals including but not limited to tickets, business card, information booklet and poster. Online & digital collaterals were also create for social media promotion.

Responsibilities:
• Design and illustrate the branding, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
• Design additional promotional items like posters, ad banners, printed festival collaterals.
• Assisting in designing, updating and maintaining their websites.

Wildlands

Wildlands were one of many music festivals that I’ve had the pleasure of working with over the years. In these projects, I was heavily involved in not just the festival branding but all the way up to social media design – as social content rollouts and printed collaterals were big chunks of the project.

Responsibilities:
• Design and illustrate the branding, from concepts to final artworks.
• Design all promotional social and digital content in still and animated formats.
• Exporting social content to relevant social dimensions.
• Design additional promotional items like posters, ad banners, printed festival collaterals.
• Assisting in designing, updating and maintaining their websites.

ORES Series

International creative agency ORES approached me recently to create a series of minimal illustrations for their latest client, a fragrance company.

The series is to be used as part of their Customer Journey, accompanied their online survey across several digital campaigns.

The client wanted the series to closely follow Malika Favre’s style - emphasising on the high contrast design with a minimal style and limited colour palette.

The campaign follows the Customer Journey of both Female and Male genders, by adjusting the illustrations slightly based on their gender, personalities & hobbies.

Au Dré

I was tasked with creating a new branding for Au Dre's new EP launch, as well as designing a launch poster for their gig with DX Heaven at The Gasometer.

As a reflection of their new album ( a mix of synth-pop, funk / soul + 90s sound ), the design is fun and youthful - compliments with pastel colour choices and hand-drawn typography.

If you wish to check out Au Dré - head to their Facebook or their SoundCloud page for more details.

Art Of Fresh

Art of Fresh is a four-day hip-hop camp developed for young people engaged with the Mirabel Foundation, which supports children living in kinship care. The Push approached me to design a promotional poster & CD that will illustrate the hip hop influence of the program.

If you wish to check out The Push for upcoming events - head to their Facebook or their Instagram.

Inspired by urban aesthetics such as fun, vibrant colours and shapes - I wanted to design something that will excite and capture the attention of interested participants.

Hand-drawn typography demonstrates a sense of child-like playfulness, which is the target audience of the project.

Geddes Lane

Geddes Lane Ballroom, an upcoming Melbourne’s music venue contacted me for a poster design of their new regular music night. This was also later used for social media promotion.

They wanted an illustration that represents the physical building and venue space. I decided to run with colourful, fun colours and simple illustration style for a modern & friendly look.

Animation by @slowya.roll