The Brief
Oriental Teahouse is a well-known Asian teahouse and modern Chinese restaurant based in South Yarra, Melbourne. From their many years of experience, Oriental Teahouse places great importance on having a great brand and social media presence as the key for a successful business.
Project Tasks
• Handle and manage Oriental Teahouse’s social accounts on Facebook & Instagram
• Create social media content and schedule monthly content plans
• Design additional promotional items like EDMs, posters, website banners, print collaterals
• Copywriting, account engagement, community management
Valentine’s Day Dating Game
One of the most successful campaigns was our Date Night Dinner Game launch, designed to celebrate Valentine’s Day.
The campaign invites diners to participate in an interactive, fun dining experience - with the goals of upping sales and socials engagement, as well as targeting a new customer base.
I was in charge of directing the entire campaign from its conceptual stage to completion.
This includes anything from strategy, concepts to execution of the final design.
For most of my social media clients, I’m also responsible for managing their social media accounts, including Facebook and Instagram. Everything from social content planning, scheduling, caption writing, social content design to marketing reports. Occasionally, website or app redesign tasks are thrown in the mix as well.
